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Digital Marketing Manager

Welcome to High Tech Campus Eindhoven, the smartest square kilometer in Europe. A high-tech ecosystem of 260 like-minded tech companies, like Philips, Signify, TomTom, Shimano and NXP. It’s home to more than 12,500 innovators, researchers and engineers that create the technologies and businesses of the future.

The High Tech Campus is managed by HTCE Site Management, a team of 25 professionals including business development, marketing, finance, innovation, operations and more.

We are looking for a Digital Marketing Specialist. Do you have the skills to identity the right marketing strategy and techniques to attract customers to our business? Are you all-round, hands-on and an enthusiastic team-player? Then we are looking for you to strengthen our Marketing & Communications team!

Send us your motivation: solliciteren@hightechcampus.com.

JOB SUMMARY

Reporting to the Marketing & Communications Director, you are responsible for the development and implementation of the digital marketing strategy of the High Tech Campus. In addition, you focus on developing, executing and analyzing marketing initiatives and make sure they contribute to the purpose of the Campus.

HTCE Site Management is orchestrator of initiatives such as the AI Innovation Center, 5G Hub, Fe+male Tech Heroes and our ambition to be the most sustainable Campus in Europe by 2025. In addition, we are a partner in many projects such as the 5G Hub Eindhoven, the PSV - Brainport Premium Partnership and HighTechXL, a venture building program.

As a Digital Marketing Specialist you contribute to these initiatives based on your expertise as a marketer. In addition, in your role you have a direct connection with our Business Development team, to attract the right R&D high-tech companies for the Campus via online lead generation.

RESPONSIBILITIES

• Plan and execute web, SEO/SEA, social media and display advertising campaigns in close cooperation with our business development department;
• Design, build and grow our social media presence;
• Improve the usability, design, content and conversion of the company website;
• Evaluating customer research, market conditions and competitor data;
• Review new technologies and keep the company at the forefront of developments in marketing;
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content (including offers);
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact;
• Support other successful Campus projects like the PSV - Brainport partnership, AI Innovation Center, Fe+male Tech Heroes, tech conferences and Dutch Technology Week.

KEY COMPETENCES

• Bachelor or Master’s degree in Marketing or related experience;
• Preferably 3+ years professional experience in a marketing type role or where content or digital marketing was a significant component of the role;
• Fluent in Dutch and/or English (both verbal and written);
• Solid knowledge of website analytics tools (e.g. Google Analytics);
• Experience in managing Social Media, Marketing automation tools (Hubspot), company websites and SEO;
• Excellent communicator and creative thinker;
• Strong understanding of current online marketing concepts, strategy and best practice;
• Affinity with Brainport Eindhoven, Technology, Innovation, Sustainability, Vitality and Diversity are great assets;
• Willingness to explore new networks and opportunities, next to regular tasks and responsibilities.

Send your enthusiastic motivation in English or Dutch and CV to solliciteren@hightechcampus.com to the attention of Sasja Maasakkers, HR Manager with “Digital Marketing Specialist” in the subject line. For questions about the job position, you can contact: hilde.de.vocht@hightechcampus.com.

CLOSING DATE FOR APPLICATIONS

• 10 February 2022